Media Kit · 2026

Ana 50+

STYLE · PRESENCE · REAL LIFE

After 50, I don't want to look younger. I want to look like myself.

01 · About the Project

Who I am

I'm Ana Paula Schack, creator of Ana 50+ — a content project about a woman after 50 with aesthetics, identity and presence. No following trends. No trying to look younger.

Style, beauty and real life through a more refined lens. A project under construction, with a clear positioning and a non-obvious aesthetic for the 50+ audience.

Style curation with an editorial eye
Content driven by narrative and authenticity
Audience: women 40–60, with purchasing power
Based in Goiânia, Europe and New York

Positioning

A project under construction with a clear positioning and a non-obvious aesthetic for the 50+ audience.

StyleBeautyIdentityAuthenticity

Editorial · Goiânia

02 · Value Proposition

Why this project is different

Non-obvious aesthetic

Curated content with a visual identity that breaks the 50+ segment mold. Not anti-age — pro-identity.

Real narrative

Every post tells a story. The brand is not inserted as an ad — it's part of an authentic, aspirational daily life.

Qualified audience

Women aged 40–65, urban, with income and purchase decision autonomy. The most underserved segment in the market.

Partnership from the start

Brands joining now grow with the project — building organic presence with a loyal, emerging audience.

03 · Visual Curation

The aesthetic of Ana 50+

Organic content with an editorial eye and real life

Lifestyle · Goiânia

Travel · Èze, France

Street Style · Provence

Street Style · Gordes, France

Street Style · New York

04 · Next Chapter

Barcelona 2026

From June onwards

From June 1st, the project will be based in Barcelona. Fashion, lifestyle and real routine — streets, cafés and everyday moments in one of Europe's most photogenic cities.

A context that naturally elevates aesthetics, authenticity and the mature feminine gaze.

Street Style

Cafés & Culture

European Routine

Editorial Content

Casa Milà · Gaudí

Sagrada Família

05 · Organic Reach

Real numbers

Instagram

+7K

Monthly views

Last month · Organic

76K

Monthly views

@anapaulaschack

Content

+40

Published pieces

100% organic · No ads

Consistent growth since launch. Emerging audience with high engagement rate.

06 · Content Formats

What I offer

Storytelling Reels

Videos with narrative, aesthetics and context — the brand naturally embedded in the content.

Editorial photography

Images with clear visual identity, style curation and a refined photographic eye.

Real brand integration

Product woven into daily life — no ad feel, full credibility and context.

Travel content

Street style, European lifestyle and real routine in Barcelona from June 2026.

07 · Contact

Let's build something together

I'm looking for brands and spaces that want to be part of this journey from the beginning — with vision, authenticity and respect for the mature female audience.

ana50plus.wordpress.com